Client
SHAMS — online store of computer equipment and gadgets in Uzbekistan, offering a wide range of modern devices and accessories for work, study and leisure. Founded with the goal of providing users with access to the world's best brands, SHAMS has earned the trust of its customers thanks to its high quality products, prompt delivery and excellent level of service. All this embodies the WEB design for the SHAMS online store.
The main mission of SHAMS is to facilitate the selection and purchase of equipment. The store's catalog includes the most popular categories, including laptops, smartphones, tablets, smart watches, headphones, game consoles, and accessories. All products pass strict quality control and are accompanied by a guarantee, which provides customers with confidence in every purchase.
SHAMS strives to make the purchase process as convenient as possible. The site provides convenient filters and detailed product descriptions that allow you to quickly find the necessary equipment. Customers can get acquainted with the specifications, read reviews, and compare different models. You can also pay in installments and regular promotions, which makes the purchase of equipment even more affordable. An important feature of SHAMS is consulting support. The company's experts are ready to help you choose the right model for your specific needs, as well as give you tips on how to use your devices.
Task
Develop a WEB design for online store SHAMS. The main goal is to create a modern, stylish and intuitive interface that reflects the brand's corporate identity and provides user-friendliness.
In the design, it is necessary to use corporate colors: black, green (the color of the sea wave) and white, which should emphasize the company's innovation and reliability. The black color will serve as a base, creating a sense of premium and professionalism, the sea wave shade will add freshness and emphasize important accents, and white will provide lightness and visual balance, making text blocks and descriptions easy to read.
The layout should include:
- Home page with bright banners, navigation by categories and new products.
- Product cards with an emphasis on the image, price, features, and the " Buy " button.
- Filters and search for easy selection, emphasizing intuitive navigation.
- Creating a shopping cart and checkout pages with simple steps and visually clear structure.
The design should promote a positive user experience, attract attention, and maintain a high conversion rate.
Decision
We created a WEB design for an online store SHAMS, which makes this brand stand out in the market and provides user-friendliness. The solution included a full development cycle: from the concept to the final layout layout.
Special attention was paid to the corporate identity. Using black, white and a sea-wave shade, we emphasized the modernity and reliability of the company. For accent elements such as buttons, notifications, and price tags, we chose rectangular and triangular bars with rounded corners in a sea-green color. This style became a visual difference, adding freshness and innovation to the site, which allowed it to stand out favorably from the competition.
The layout combines a minimalistic style with bright, functional elements: product cards focus on characteristics and price, while smooth lines and shapes of dies create ease of perception. Easy navigation and visually highlighted ad blocks make the product selection process fast and intuitive, improving the user experience.
Result
As a result of our work, the client was satisfied with the design and successfully developed an online store based on it. The created interface emphasized the corporate identity SHAMSby making it stand out from its competitors and strengthening the brand's image in the market. Easy navigation, unique rounded-corner bars, and sea-green accent elements made the site attractive and intuitive for users, which had a positive impact on engagement and conversion.
English 
Русский 
O‘zbekcha 