
SEA and SEO services from Jedy Media Agency
Jedy Media Agency offers its clients comprehensive services for website promotion in search engines, including SEA (Search Engine Advertising) and SEO (Search Engine Optimization). These two strategies maximize the visibility of your business online, attracting your target audience and increasing conversions.
SEO (Search Engine Optimization)
SEO — this is the process of optimizing a site to increase its visibility in organic (unpaid) search results. The goal of SEO is to ensure that the site was occupied high positions in search engines such as Google, Yandex and other key queries related to business.
Key stages of SEO
- Site and competitor analysis:
- Assess the current state of the site, identify technical errors and problems.
- Analysis of competitors: their positions, content strategy, and keyword usage.
- Keyword selection and analysis:
- Research queries that the target audience uses to search for products or services.
- Generate a list of keywords that will provide the most visibility and traffic.
- Website Optimization (On-page SEO):
- Optimize meta tags, titles, URLs, and content on pages.
- Improve the internal structure of the site for easy navigation and quick access to information.
- Working with images, including optimizing their size and adding ALT tags.
- Technical SEO:
- Ensuring fast site loading times.
- Optimization of the mobile version of the site.
- Improve site security, including the implementation of HTTPS and protection against hacker attacks.
- Creating content:
- Develop and publish unique and useful content that responds to user requests.
- Optimize existing content for keywords and improve its structure.
- External Optimization (Off-page SEO):
- Work with external links (link building), including getting high-quality links from reputable resources.
- Brand reputation management on the Internet.
- Monitoring and analysis:
- Continuous tracking of the site's position in search engines.
- Analyze the effectiveness of implemented changes and adjust the strategy as necessary.

SEA (Search Engine Advertising)
SEA is paid advertising in search engines that allows you to quickly and effectively attract targeted traffic to your site. Unlike SEO, which takes time to achieve results, SEA has an instant impact.
Main stages of DEVELOPMENT
Target audience analysis:
- Determining the demographic characteristics and interests of the audience.
- Create a portrait of the ideal client.
Selecting keywords and creating ads:
- Determine the most relevant keywords for your campaign.
- Develop ads that will attract attention and encourage you to take action.
Setting up search engine campaigns:
- Setting up advertising campaigns in Google Ads, Yandex.Yandex. Direct and other platforms.
- Determine the bid budget and strategy.
Targeting and remarketing:
- Configure targeting based on geographical, demographic, and behavioral characteristics.
- Using remarketing to return users who have already visited the site, but did not make a purchase.
Monitoring and optimization:
- Continuous tracking of campaign performance indicators (CTR, conversion, cost per click).
- Making changes to improve metrics and achieve goals.
Advantages of a comprehensive approach
Using both SEO and SEA as part of a single strategy provides businesses with the following benefits::
- Maximum visibility: the combination of organic and paid traffic ensures the brand's presence on the first page of search engines.
- Flexibility and adaptability: SEA allows you to quickly respond to changes in the market and user behavior, and SEO provides long-term stability.
- Save your budget: a properly configured SEO campaign can reduce the cost of attracting customers, while SEO reduces dependence on paid traffic.
