Social media has long gone beyond entertainment. Today, these are platforms for business, communication, demonstrating expertise and attracting customers. However, not all companies are able to use their potential correctly. This is especially true for the accounting segment, where a dry, formal style of presentation often dominates, and the content does not arouse either interest or trust.
Mistakes accounting companies companies in social networks and how to fix them — a topic that is worth studying carefully if you want to see potential customers in your subscribers instead of random people.
Lack of a strategy: content for the sake of a tick
One of the most common problems is publishing without understanding the goal. Companies post posts because "it's necessary", "competitors have it", or "someone said that SMM "this is important." As a result, the feed is filled with template phrases, news without value, and regular holiday greetings.
You can fix this only by starting with the question " Why are we here?". Social networks are an extension of your business, not just an addition to your site. Each publication should solve the following tasks: educate, inspire trust, attract, entertain, inspire action.
Too dry, "clerical" style
Accounting companies ' mistakes in social networks and how to fix them, the first mistake is a dry and boring style
Accounting is an area where accuracy matters, but this is not a reason to talk to the audience as with government agencies. Many companies publish texts in which a person without an economic education is lost in the second paragraph. Complex formulations, an abundance of terms, missing examples — all this is repulsive.
To correct the situation, you need to speak simply. Translate "accounting" language into human. Tell how everything works in life: through cases, analogies, customer stories, and explanations of typical situations. Then even complex topics will be easy to read, and the subscriber will be left with the feeling: "I understand. I'm interested. These people can be trusted."
Ignoring the visual
Social networks are a visual medium. And accounting pages often have gray banners, lifeless tables, and logos in every post. Such content is tiring to the eye and is not remembered. At the same time, competent design does not require design masterpieces, but only respect for aesthetics and attention to detail.
You can fix this by implementing a simple visual system: the same colors, concise fonts, icons, and infographics. You can add tax-related memes, illustrations, and collections to your content. The main thing is that the visual should complement the idea, and not be a formal cover.
Accounting companies ' mistakes in social networks and how to fix them: Publications only about the company
"We have opened", "We have a new office", "Congratulations to a colleague" are typical posts that accountancy companies fill up the feed with. Such messages are of interest only to the company itself, but not to the subscriber. What matters to the client is that you can solve their problem, not how many years your office has been operating.
How can I fix it? Shift the focus from yourself to the client. Write about the typical problems they face. Analyze common accounting errors, explain how to avoid fines, explain how reporting works and why you need an accountant.
If appropriate, add cases — even if they are anonymous. When a potential client sees a familiar situation and solution, trust increases.
Lack of interaction with the audience
Publishing without feedback is a monologue into the void. Many accounting companies do not respond to comments, do not respond to questions, and do not involve subscribers in the discussion. As a result, the account looks like a showcase, not a live communication channel.
To fix this, you just need to start small: ask questions at the end of posts, ask them to share their experience, and conduct surveys. When subscribers feel that they are being heard, they stay, react, and recommend the page to their friends. This creates a community, not just a set of numbers in statistics.
Lack of regularity
Some companies post 3 posts in a row, and then disappear for a month. Or they are published only on the eve of tax reporting. Such randomness is perceived as uncertainty. If you can't systematically manage your social networks, how will a potential customer believe that you will systematically keep track of them?
The solution here is a clear content plan. This doesn't mean writing daily — even 2-3 posts a week are enough if they make sense. The main thing is to be consistently present, not disappear, and have a constant dialogue with the audience.
Complete absence of a face
Anonymity is another mistake. Many accounting accounts are just an abstract logo, no first name, no last name, no face. It's important to remember: people trust people. If you hide behind a faceless profile, then even with interesting content, the connection with the audience remains cold.
To fix this, you should show the command. Introduce employees, share behind the scenes of the office, and talk about everyday work. This gives life to even the most strict brand. When a client sees real people, they are sure that their documents will be handled not by a robot, but by a live, responsible team.
Monotony and predictability
If posts repeat the same thing from month to month, the audience starts to get tired. Some companies use only official news or standard reporting reminders. All this is important, but the feed should be diverse.
You can fix this by experimenting with the following formats: add videos, carousels, collections, checklists, mini-interviews, and humor. For example, an accountant can tell you what mistakes beginners most often make when registering an individual entrepreneur — in the format of a video for a minute. Or ask the subscriber to guess: "Fine or not?". This is engagement, not just a dry pitch.
Passive copying of other people's materials
You can often find news reposts, articles from official sources, and ready-made templates without processing. Such content creates the impression of laziness and depersonalization. The subscriber sees that the company simply sends other people's information without filtering or adapting it.
The decision is made by the author's voice. Even if you share the news, you should add your opinion: what this means for your business, what to pay attention to, and what actions to take. Then the publication becomes useful and arouses interest. People will come back because you are the one who helps them understand, and not just duplicate the information flow.
English 
Русский 
O‘zbekcha 