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28.04.2025

Effective mailing lists via Telegram: strategies and tools

Effective mailing lists via Telegram

Telegram — one of the most popular platforms for communication and business promotion. You can use it to quickly communicate information to your audience, attract new customers, and retain the attention of existing ones. However, to effective mailing lists via Telegram they really worked, and it is important to organize them correctly. In this article, we'll look at how to create effective mailing lists via Telegramfind out what strategies to use and what services will help you do this.

Advantages of Telegram for marketing

Why choose Telegram?

  • Instant delivery - messages arrive immediately, without delay.

  • Variety of formats — text, photos, videos, documents, surveys.

  • Process automation - bots and services save time.

  • High level of openability - higher than email newsletters.

How to build a mailing list system

1. Setting goals

Determine why you need the newsletter:

  • attracting subscribers;

  • informing about news items;

  • sales of goods/services;

  • increase engagement.

2. Select formats

Use different content types:

  • text announcements;

  • visual materials (photos, videos, GIFs);

  • interactive elements (surveys, buttons).

3. Audience segmentation

Divide your subscribers into groups to send relevant content:

  • new users;

  • active customers;

  • a "cold" audience.

4. Content Planning

Example of a mailing list structure:

  • welcome message;

  • useful materials (articles, instructions);

  • announcements and news;

  • special offers;

  • interactive content (surveys, discussions).

The optimal frequency is 2-4 messages per week.

5. Automation

Use tools to simplify your work:

  • Telegram bots;

  • services like ManyChat, Chatfuel;

  • publication planners.

6. Analysis and improvement

Track your key metrics:

  • percentage of openings;

  • link clickability;

  • conversion to targeted actions.

Adjust the content and frequency of sending based on the data.

effective mailing lists via Telegram

Common mistakes

The audience itself is not always ready to share photos or videos. But if you approach with respect, engage, encourage — the result will not be long in coming. The most efficient methods are:

  • Challenges and flash mobs with simple but emotional conditions;

  • Contests with prizes for the best photo feedback;

  • Offer to get on the official account of the brand;

  • Request for feedback with the ability to be heard.

People like to feel like they're part of something big. When a brand gives a sense of ownership and values the input of its customers, there is a real connection.

Effective mailing lists via Telegram — The most important step in SMM. In order for newsletters to deliver results, it is important to combine useful content, personalization, and regular analysis. A smart approach will help you increase engagement and increase sales without irritating your audience.

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