Owning a website is just the beginning. In order for it to really work for your business, attract customers, and ensure a stable flow of traffic, it is important to monitor its internal state. Even a beautiful and modern website may have problems that prevent it from moving forward in search engines, loading quickly, or being user-friendly. Technical site audit it helps to identify such weaknesses and eliminate them.
Let's take a step-by-step look at what Uzbek companies should pay attention to so that the site brings results, and not just "hangs on the Internet".
Defining audit objectives
Before you start, you should clearly understand what you want to get in the end. Site technical audit it can serve various purposes: improve download speed, eliminate errors, improve visibility in search engines, or prepare for the launch of ads. Once you set a priority, it is easier to build a sequence of analysis and not get scattered.
Checking site indexing
If the site is not indexed, it is invisible to search engines. Therefore, the first step is to make sure that the pages are included in the search results. To do this, you should:
Check for file availability robots.txt and its correctness. It should not prohibit access to important sections of the site.
Open the site in the Google Search Console and make sure that the number of indexed pages meets your expectations.
Make sure that the file is available sitemap.xml and its relevance. It helps search engines better navigate the resource structure.
Exclude duplicate pages — they interfere with promotion and may confuse the search algorithm.
If your business is focused not only on Uzbekistan, but also on foreign markets, you should also take into account localization and hreflang tags, if the site is presented in several languages.
Adaptability for mobile devices
In Uzbekistan, more and more users are accessing the Internet via smartphones. Therefore, adapting to mobile devices is not a luxury, but a necessity. Check out the following:
How well the site is displayed on different screens: smartphones, tablets, and laptops.
Whether it is convenient to press buttons with your finger, and whether you don't have to scale the page.
Whether there is no horizontal scrolling.
Whether the mobile version loads quickly.
Search engines prefer sites that are focused on mobile users, so ignoring this aspect means losing some of the traffic.
Download Speed Analysis
Slow sites cause users to get annoyed and can lower their positions in the search results. Site audit it should include download speed measurements and recommendations for improving it. Necessary:
Measure the download speed using PageSpeed Insights, GTmetrix, or Lighthouse.
Make sure that the images are optimized and don't overload the page.
Check server performance: there are cases when third-party scripts or plugins are slow to load, rather than the pages themselves.
Configure caching and minimize unnecessary JavaScript and CSS files.
It should also be taken into account that in the regions of Uzbekistan, the Internet speed may be lower than in Tashkent. Therefore, even small delays can affect the user experience.
SEO-technical parameters
Without meeting the basic requirements, search engine optimization will be ineffective. Site technical audit must cover:
The presence of the title tag on each page, its uniqueness and compliance with the content.
Correctness of the meta description (description), its length and attractiveness to the user.
Use the H1–H3 headers structurally and without duplication.
No broken links (404 errors).
The correct URL structure — it must be readable and logical.
The presence of rel=canonical on pages with possible duplication.
It is also important that the content is not automatically generated or duplicated — search engines are increasingly penalizing such pages.
Site Security
For companies operating in Uzbekistan, it is especially important to pay attention to security, as users are increasingly paying attention to the reliability of online resources. As part of the audit, you should:
Check for an SSL certificate (https).
Make sure that there is no malicious code or redirects.
Check spam protection in the feedback forms.
Evaluate the security of the administrative panel (changing the standard address, complex passwords, and two-factor authentication).
Check for regular backups.
In addition, if the site collects personal data (phone numbers, email, name), it must comply with basic privacy requirements, and it is desirable that it has a data processing policy.
Usability and structure
Even if the site works perfectly from a technical point of view, it can be abandoned if it is inconvenient. Therefore, you need to analyze:
Logical navigation: whether it is easy for the user to find the necessary information.
Number of clicks to the target action: the fewer the better.
Availability of contact information and contact buttons.
Convenience of forms: whether there are too many fields to fill in.
User behavior-Using heatmaps, you can understand what attracts attention and what goes unnoticed.
User experience is becoming more important. Even one incomprehensible section can make a client leave for a competitor.
Compatibility with local platforms
It is especially important for Uzbek companies to take into account the specifics of the local digital landscape. The site must interact correctly with:
Local payment systems (Click, Payme, Apelsin).
National delivery services, if the company has an online store.
Telegram bots and channels, if you are selling or supporting via this messenger.
Mobile communication formats — for example, mobile applications of banks and aggregators.
Integration with these systems can be critical for conversion.
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