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21.04.2025

Integration of online payments: using Click and Payme in marketing

Integration of online payments

Modern business more and more often goes to digital spaceand the convenience of payment has become one of the decisive factors for customers. The integration of online payments allows businesses to speed up the purchase process, reduce the number of abandoned shopping carts, and increase customer confidence. Popular solutions include Click and Payme payment systems, which are widely used in Uzbekistan and other countries in the region.

In this article, we'll look at how integrating online payments via Click and Payme can strengthen your business's marketing strategy, increase conversions, and improve your user experience.

Why is online payment integration important in marketing?

Customers value speed and convenience. If the site or mobile app doesn't have the usual payment methods, the customer can opt out of the purchase. The integration of online payments solves this problem by providing several advantages::

  • Reducing barriers to buying - customers can quickly and safely pay for a product or service without having to enter their card details every time.

  • Increased trust - working with verified payment systems (such as Click and Payme) reduces buyers ' doubts about the security of transactions.

  • Sales automation - payment is made instantly, which speeds up the turnover of funds and reduces the load on the support service.

  • Payment flexibility - customers can use different methods: cards, e-wallets, installment payments.

Click and Payme are among the most popular solutions in Uzbekistan, so their connection is especially relevant for the local market.

How does the integration of online payments via Click and Payme affect marketing

Increase conversions on the site and in the app

The simpler the payment process, the more likely it is that the user will complete the purchase. Click and Payme allow you to:

  • Save your card details for repeated payments.

  • Offer fast payment in one click.

  • Integrate installment payments and other convenient ways.

This reduces the number of checkout steps and reduces the rejection rate at the payment stage.

Improving the user experience

Customers are used to certain payment systems. If the site has familiar payment methods, this creates a sense of reliability. Advantages of integrating Click and Payme:

  • Localized interface in Uzbek and Russian.

  • Support for national cards (Humo, Uzcard).

  • Ability to pay via mobile apps.

Collecting data for personalized marketing

Payment systems can provide analytics on purchases, which helps:

  • Segment your audience by frequency and amount of payments.

  • Set up targeted ad campaigns.

  • Offer personal discounts to regular customers.

Accelerate repeat sales

If a customer paid once via Click or Payme, the system remembers their data. For the next purchases, they don't need to enter their banking details again – this increases their loyalty and order frequency.

Increase conversions on the site and in the app The simpler the payment process, the more likely it is that the user will complete the purchase. Click and Payme allow you to: Save your card details for repeated payments. Offer fast payment in one click. Integrate installment payments and other convenient ways. This reduces the number of checkout steps and reduces the rejection rate at the payment stage. Improving the user experience Customers are used to certain payment systems. If the site has familiar payment methods, this creates a sense of reliability. Advantages of Click and Payme integration: Localized interface in Uzbek and Russian. Support for national cards (Humo, Uzcard). Ability to pay via mobile apps. Data collection for personalized marketing Payment systems can provide analytics on purchases, which helps: Segment your audience by frequency and amount of payments. Set up targeted ad campaigns. Offer personal discounts to regular customers. Acceleration of repeat sales If a customer paid once via Click or Payme, the system remembers their data. For the next purchases, they don't need to enter their banking details again – this increases their loyalty and order frequency.

How to connect Click and Payme to a website or app

Choosing the integration method

There are several options:

  • Ready-made payment form – the easiest way, suitable for small stores.

  • API integration – a more flexible option that allows you to customize the payment process for the site design.

  • CMS Plugins – if the site runs on WordPress, OpenCart, or Shopify, you can use ready-made modules.

Registration in payment systems

To work with Click and Payme, you must::

  • Register a business account.

  • Sign an agreement with the payment service.

  • Set up payment acceptance (you may need developer help).

Pre-launch testing

Before opening a payment for all clients, it is important to check:

  • Correct debiting and crediting of funds.

  • Operation of payment notifications.

  • Compatible with different browsers and devices.

How to use online payment integration in your marketing strategies

Special offers for customers

You can set up automatic discounts or bonuses for payment via Click and Payme. For example:

  • “Pay via Payme and get 5% cashback”"

  • “First order with Click – free shipping”.

Ad campaigns focusing on the convenience of payment

In advertising, you can focus on the fact that purchases can be made quickly and safely. Examples of messages:

  • "Pay in one click – no commission required!”

  • "Secure payments via Click and Payme”.

Loyalty programs and subscriptions

Online payment integration makes it easier for customers to connect to subscriptions and recurring payments. For example:

  • Automatic renewal of your subscription to the service.

  • Cumulative bonuses for frequent purchases.

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