A free guide on how to promote your company's holiday events.
Festive corporate events and events for clients or partners are not just an occasion to get together, but also an effective way to strengthen business ties, emphasize the company's values and leave a vivid impression. For such an event to be successful, it is important to promote it correctly. Social networkcontent and marketing activities will help you attract attention to the event, increase your reach, and engage your audience. Let's take a step-by-step look at how to promote your company's holiday events.
Developing an idea for how to promote holiday events
Any promotion starts with the development of the main idea. A festive event should not only entertain guests, but also reflect the company's mission and its attitude towards partners or customers. For example, if a company works in the technology sector, it is appropriate to add modern digital elements — virtual zones, interactive events, or thematic contests.
Create an atmosphere that highlights the importance of the event. To do this, you can use popular themes-from a winter fairy tale to social balls in retro style. The concept will be the starting point for the entire advertising campaign.
Making invitations and preparing announcements
A spectacular invitation is the first thing your guests will see. It should attract attention, inform about the event, and make you want to participate.
Depending on the audience, choose the invitation format. For B2B partners, you can create stylish emails with personalized messages. Colorful announcements on social networks, short videos, or intriguing posts on the company's blog are perfect for clients.
When making up the invitation text, it is important to provide all the details of the event:
- Event name and reason
- Date, time and place of the event
- A program to let your guests know what to expect
- Method of registration or confirmation of participation
Complete the announcement with a bright visual that will reflect the overall concept of the event.
Using social media for promotion
Social network — a great platform to tell a wide audience about your holiday. Here you can share important information, create intrigue and maintain interest right up to the event itself.
Prepare a series of publications that will introduce subscribers to the upcoming event step by step. Start with the announcement: reveal the date and main idea of the event by adding a vivid visual or video. Then you can share behind-the-scenes training, show the team that is working on the organization, or give a glimpse of the program details.
Visual design of the promotion
High-quality visuals play a crucial role in the perception of the event. Well-chosen images, colors and stylistics will create the right mood and help you tell much more about the event than dry words.
Develop a unified design concept for all promotion channels. Use a common color palette, fonts, and graphic elements to make social media posts, emails, and advertising materials look harmonious.
If the event is significant and large-scale, you can create a separate landing page or web page where all the information will be collected — the program, the list of guests or speakers, a travel map and a registration form.
Pre-event audience engagement
Create intrigue around the holiday so that the audience starts looking forward to it. Engaging activities not only fuel interest, but also help you better understand your guests ' expectations.
Start drawing invitations, invite subscribers to guess the details of the program or choose the best option for decorating the hall. These ideas work particularly well in Instagram and Facebook.
Don't forget about custom content. Ask your clients or partners to share stories about collaboration with your company, or even recall highlights from past events. This will create an emotional connection and help attract the attention of a new audience.
Using e-mail marketing
Sending out invitations by email is an effective way to convey information to regular customers and partners.
Add personalization to make each recipient feel like a special guest. For example, start a letter with the client's name or mention the importance of their participation for the company.
Don't limit yourself to just one email. Remind us about the event a few days before the date and send a final email with a detailed program and parting words the day before the event.
Event support during the event
When the holiday day arrives, your social networks should become an active platform for covering the event. Share live moments of the event in stories, shoot short videos and post photos in real time.
Create a unique hashtag for the event and invite guests to share their experiences. This will not only increase your reach, but will also be a great tool for further analysis and collecting feedback.
Post-event: summing up the results
The end of the holiday is not a reason to stop marketing activities. Thank your guests for their participation and share the highlights of the event on social networks or on the company's blog. Post a photo report or a short video with the most atmospheric shots.
Collect customer and partner reviews and use them for further promotion. For example, create a post with thanks and quotes from participants, or add reviews to the company's website.
This approach will not only reinforce a positive impression, but also remind those who couldn't get to the event about your company.
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