Market research and analysis
Before you start working, you need to dive into the specifics of the market – study our website tutorial on creating a website for wholesale companies in Tashkent. What products or services does the company offer? Who is its target audience? What competitors are already working in this niche and what do their sites look like? The answers to these questions help determine the main areas of development.
An important part of the analysis is to study customer preferences. For wholesale companies, this may include interaction features such as convenient product search, quick access to prices, or automated orders.
Creating site goals and functionality
After the analysis, it is important to determine what you want to achieve with the site.
For example, it can be attracting new customers, increasing the number of requests, or automating order processing.
At the stage of setting tasks, the site's functionality is determined:
- convenient product catalog with filters;
- personal account for partners;
- ability to download price lists;
- integration with CRM or ERP systems;
- functionality for calculating volumes and delivery.
Creating a technical task
Technical specification — this is a document that records everything that needs to be implemented on the site. It describes page structures, functionality, design requirements, and ways to integrate with external systems.
A well-developed technical task saves time and helps avoid misunderstandings between the customer and the developer.
Design and structure
For a wholesale company, it is important that the site looks professional, but at the same time remains clear. Simple design, use of branded colors and convenient arrangement of elements make navigation comfortable.
The site structure is very important. Such projects usually include sections:
- product catalog;
- company information;
- news and promotions;
- contact information;
- personal account.
Navigation should be intuitive, and important elements should always be visible. For example, the "Order" or "Contact manager" button should be available on any page.
Programming and development
At this stage, the technical implementation of the site begins. Developers create a working prototype, integrate all the necessary modules, and connect a content management system (CMS).
An important aspect of development is optimizing the site to load quickly and ensure that it works correctly on all devices. The mobile version of the site plays a key role, as many users search for information via smartphones.
Development and maintenance process
Filling up with content
High-quality content is the foundation of success. This is not only a product description, but also sections about the company, frequently asked questions, instructions, news and articles, and our tutorial on creating a website for wholesale companies in Tashkent will help you with this.
For wholesale sites, it is important to consider SEO-optimization of content. Spelled out keywords and meta tags help the site to be better indexed in search engines, which increases the flow of customers.
Testing and launching
The site must be thoroughly tested before launching. Checks the correct operation of all elements, download speed, and adaptability to different devices.
It is important to make sure that all forms, filters, and other functions are working correctly. At this stage, feedback from the test audience is collected to make final improvements.
After successful testing, the site is hosted and becomes available to users.
Post-launch support and promotion
Website development is just the beginning. After launching, it is important to regularly update the content, monitor the technical condition of the resource, and adapt it to changing business needs.
For promotion, you can use SEO, contextual advertising, mailing lists, and other tools.
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